Kariari is built on trust and transparency. We believe that customers have the right to know how their purchase impacts the life of the human behind the product, and artisans, the right to live with dignity.
Living in the age of mass production (which isn’t exclusively good nor bad) has conditioned us to want products on the cheap and on-trend, oblivious to the harmful effects that come with it.
We want our customers to ask - Who made this and in what conditions?
Our artisan partners are not just mere suppliers. They are living, breathing, thinking collaborators, not gears in a machine. Everything we do in Kariari is rooted in this belief.
・40%-60% of our sales go to our artisan partners directly, and another 1% is invested back into their local communities.
・When it comes to pricing, we let our artisan partners take the reins. We encourage them to set a price that takes into account their time and effort, as well as the raw materials necessary to complete the product. We’re proud to say that we do not bargain their prices down.
・We also work closely with cooperatives, NGOs, and small family businesses. The artisans employed by these organizations either work from the comfort of their own homes or in small workshops. Their flexible working hours allow them to juggle child/elderly care and employment.
・It matters to us that our artisan partners are able to find joy and fulfillment in the job they’re doing. Handicrafts are not trends that come and go; they are a reflection of the artisan’s roots and cultural heritage. To honor this, we give them full artistic freedom and do not interfere with the design process (only when they seek advice on making their products market-ready). They are consulted every step of the way, from the pricing down to marketing and how they are portrayed in our social media channels.
Produced in small batches
Factories require a large amount of raw material to churn out finished products. Mass production is synonymous with waste that ends up in landfills. On the flip side, Kariari produces in small batches - there’s no way to do otherwise when everything is handcrafted! :)
Our packaging is as simple as can be, FSC (Forest Stewardship Council) certified, and plastic-free. We use a biodegradable and recyclable alternative to traditional bubble wraps.
(Look, we hate cliches as much as we hate pineapples on pizza, but...)
We have a long way to go before we become the brand that we aspire to be. Kariari is a work in progress, and we’re always striving to find ways to improve, given the limited resources we have now. If you have any suggestions, we’re all ears! Send us an email or DM us on Instagram.